As discussed in the lecture, the ‘HARNESSING OF COLLECTIVE INTELLIGENCE’ adds various valuable content and opens the site to many opportunities – mostly all in its advantage.
As we all know, active user participation helps keep site content fresh, up-to-date and in most cases, extremely helpful. I am a huge fan of user-driven websites as most of the time, you know you are getting honest opinions and information about certain topics. Some examples of websites I commonly use include TripAdvisor, MakeupAlley and Cnet.
TripAdvisor is a global forum where people are able to publish, comment and rate their travel experiences all over the world. This includes everything from their flight experiences, hotel stays and holiday activities. With big expenses involved in holidays, people do make an effort to research anything and everything that they need to know about a certain country. People are spending big money, which of course, leads to countless visits to sites like these to get an idea of what to expect from simple things like hotel stays.
MakeupAlley is a cosmetic website / online community focused on listing all the possible cosmetic products available worldwide. The main attraction to MakeupAlley is the fact that users are able to rate and publish reviews about any product they have tried and tested. Again, this gives valuable experience and information to other users who are most likely looking at buying the same products.
My last example is Cnet, which is an Australian website focusing on tech gear and gadgets. Again, if you were looking at buying anything like a mobile phone, computer or tablet, Cnet would be a great place for professional and standard user reviews. A website like this allows users to gain information from experts and professionals as well as regulars users alike. With information and reviews from both sides, readers are guaranteed in-depth information.
Harnessing collective intelligence is a definite plus for any website, but there are precautions that should also be taken. As discussed by James on Kintek, these are a few simple rules that should be followed: