Web 2.0

Cherizza Almario

Harnessing Collective Intelligence

As discussed in the lecture, the ‘HARNESSING OF COLLECTIVE INTELLIGENCE’ adds various valuable content and opens the site to many opportunities – mostly all in its advantage.

As we all know, active user participation helps keep site content fresh, up-to-date and in most cases, extremely helpful. I am a huge fan of user-driven websites as most of the time, you know you are getting honest opinions and information about certain topics. Some examples of websites I commonly use include TripAdvisor, MakeupAlley and Cnet.

TripAdvisor is a global forum where people are able to publish, comment and rate their travel experiences all over the world. This includes everything from their flight experiences, hotel stays and holiday activities. With big expenses involved in holidays, people do make an effort to research anything and everything that they need to know about a certain country. People are spending big money, which of course, leads to countless visits to sites like these to get an idea of what to expect from simple things like hotel stays.

MakeupAlley is a cosmetic website / online community focused on listing all the possible cosmetic products available worldwide. The main attraction to MakeupAlley is the fact that users are able to rate and publish reviews about any product they have tried and tested. Again, this gives valuable experience and information to other users who are most likely looking at buying the same products.

My last example is Cnet, which is an Australian website focusing on tech gear and gadgets. Again, if you were looking at buying anything like a mobile phone, computer or tablet, Cnet would be a great place for professional and standard user reviews. A website like this allows users to gain information from experts and professionals as well as regulars users alike. With information and reviews from both sides, readers are guaranteed in-depth information.

Harnessing collective intelligence is a definite plus for any website, but there are precautions that should also be taken. As discussed by James on Kintek, these are a few simple rules that should be followed:

  • Don’t force people to sign up just to have a look around, a visitor should be able to look around your site or at the very least access information pages about the purpose of your website.
  • Make sure that collecting information doesn’t get in the way of what the user came to your site to do in the first place, if a user has to fill out a long list of forms or make a load of contributions before they can get some benefit then they will quickly give up and go elsewhere to fulfill their needs.
  • Make the sign up process as simple as possible, when designing your sign up form keep it simple and only try and aim to gather actual relevant information, if you need to gather allot of information try and split the process up into a series of steps.
  • Trust your users, people tend to do the right thing and contribute in a positive manner so don’t try and vet everything before it goes up but this doesn’t mean you shouldn’t make sure you have the power to remove anything that isn’t suitable.




One comment on “Harnessing Collective Intelligence

  1. pip
    March 12, 2012

    wow.Great post. After read your post, I should really consider that Cnet website, I believe we can find some useful things with it.And thanks for your advice. I would like to suggest if you can compare those new web 2.0 patterns with web 1.0 patterns, that would be more convincing. With my post, I compared AdSense with DoubleClick. Could you have a look of mine ? http://kangchao.wordpress.com/2012/03/12/google-adsense/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


This entry was posted on March 12, 2012 by and tagged , , .


%d bloggers like this: