As discussed, Innovation in Assembly involves a web application which combines certain functions of other applications, in order to provide a better or completely new service.
A main advantage which I think helps make these new web applications successful is efficiency and/or productivity. For example, on an every day basis, a user will spend their morning checking their email, Facebook, Twitter, Skype, blog and the list may go on. When they do this routine, they’re probably faced with opening multiple tabs on their browser and generally multi-tasking/hopping around each site. A new innovation, however, may aggregate all this information and display it all into one web application – making it a lot more convenient.
An example application that I like to use (and I’m sure there’s many around) is a bookmarking application called Bloglovin’.
As stated on their website, all you have to do is …
“Sign up, add all the blogs you want to follow, and then you’ll get notified every time one of your favorite blogs has written a new blog post. Both on the web and on your iPhone or Android phone.”
Basically, you create a Bloglovin’ account to access your own main page. From here, you can simply add website/blog URL’s to your ‘collection’. Your home page will then be filled with newly updated posts from your ‘favourite’ blogs – shown in order of date posted.
You can include blogs from all platforms, whether it be WordPress or Blogger. Bloglovin’ recognises new posts and simply spits it out onto your list – just like how the Facebook ‘news feed’ functions.
Although bookmarking web applications aren’t completely new to us all, there has been a definite uprise. People are wanting more and more of ‘one-stop shops’, that it’s definitely helping to feed this pattern.
Bloglovin. What is Bloglovin’?. http://www.bloglovin.com/en/what-is-bloglovin.