This week, we get into ‘Lightweight Models & Cost-Effective Scalability‘ – the 8th pattern of Web 2.0 applications.
With web 2.0 applications in particular, I personally think it is VERY important to research and practice the idea of scalability. As there is a lot of competition out there on the web, it would only be wise to deploy a new idea on the basis of low cost start-up and infrastructure … meaning to say – be ready for slow growth and/or failure!
An example I wanted to talk about this week is the practice of Commercial Blogging.
It was a little harder to think of an example this week, but I chose commercial blogging as it covers a lot of the best practices mentioned. Imagine an entrepreneur wanting to start selling his creations/designs…anything really! Here are my few points …
Best Practice #2 – Syndicate Business Models
Once a blog or web presence has been set up, people can then sign up to display relevant ads on their pages – giving them the option to earn advertising revenue.
Best Practice #3 – Scale Your Pricing & Revenue Models
Managing your own blog is perfect as it gives you full control. As business grows, the effects of price changes will need to considered.
With blogs, most revenue models can be easily applied. There is complete control to display syndicated advertising, sponsorships and subscriptions.
Best Practice #4 – Market Virally
This is probably the most effective and popular practices for blogs to drive traffic. Creating widget links to social media sites can really help develop active blogs.
As you can see, it’s a lot easier to “do more with less” with web 2.0 these day… it’s only a matter applying the right strategies.