Web 2.0

Cherizza Almario

Lightweight Models & Cost-Effective Scalability

This week, we get into ‘Lightweight Models & Cost-Effective Scalability‘ – the 8th pattern of Web 2.0 applications.

With web 2.0 applications in particular, I personally think it is VERY important to research and practice the idea of scalability. As there is a lot of competition out there on the web, it would only be wise to deploy a new idea on the basis of low cost start-up and infrastructure … meaning to say – be ready for slow growth and/or failure!

An example I wanted to talk about this week is the practice of Commercial Blogging.

It was a little harder to think of an example this week, but I chose commercial blogging as it covers a lot of the best practices mentioned. Imagine an entrepreneur wanting to start selling his creations/designs…anything really! Here are my few points …

Best Practice #1 – Scale with Demand
Setting up a blog is definitely low-cost. Signing up, creating, designing and even hosting a blog can be absolutely free. (Check out WordPress or Blogger)

Best Practice #2 – Syndicate Business Models
Once a blog or web presence has been set up, people can then sign up to display relevant ads on their pages – giving them the option to earn advertising revenue.

Best Practice #3 – Scale Your Pricing & Revenue Models
Managing your own blog is perfect as it gives you full control. As business grows, the effects of price changes will need to considered.

With blogs, most revenue models can be easily applied. There is complete control to display syndicated advertising, sponsorships and subscriptions.

Best Practice #4 – Market Virally
This is probably the most effective and popular practices for blogs to drive traffic. Creating widget links to social media sites can really help develop active blogs.


As you can see, it’s a lot easier to “do more with less” with web 2.0 these day… it’s only a matter applying the right strategies.


10 comments on “Lightweight Models & Cost-Effective Scalability

  1. brettstevenson2011
    May 11, 2012

    Blogs are definitely a lightweight and cost effective tool for promoting and discussing topics related to business. Do you think a small business could avoid the costs associated with having a website and run their online presence completely via a blog? For example Blogs can link to Facebook/Twitter, and anyone can post on them. You could have customers post questions on the blog etc…Maybe asking too much from a blog, but its a thought to ponder.

    • cherizza.almario
      May 11, 2012

      I think it’s definitely possible – but then again, it would probably depend on your type of business.
      I follow quite a few designers (illustrators/graphic design) and online fashion stores and they all start out either on Facebook or a blog (maybe even both).
      I find that sometimes it even works better for those sorts of businesses as consumers are constantly up to date on latest releases/new stock and are also able to communicate directly with the business.

  2. zhuoranzhang
    May 12, 2012

    for a business, outsourcing web 2.0 platform to keep scalability is a good idea. it is low-cost and easy to close the distance between business and customer. and it widely fits most of business. I think dell use twitter to supply some customer service can be a example for this. For a web 2.0 platform, using Lightweight model is good to scale web application in technology. for example, Lightweight can help “Perpetual Beta”, “Innovation in Assembly” and make application above single device. anyway, Commercial Blogging a good scalability strategy for whole industries.

  3. laurencemccabe
    May 12, 2012

    Hi Cherriza, Great example. My only question is which type of business’s or websites would be most suitable to grow through a blog. It is a really good platform for starting a business, but I think you really need to have the right business idea to begin with. It is definitely a notion worth investigating. Do you know of any blogs doing well through advertising presently? Well done, research this week is not easy:)

    • cherizza.almario
      May 13, 2012

      I think a lot of ‘creative’ businesses really benefit from commerce blogging. Especially vintage, fashion and art ‘stores’.

  4. bmulatiningsih
    May 13, 2012

    Hi Cherizza, maybe you can put more discussion on a Web 2.0 application, not just mentioned it. It will help readers to gain more understanding of the topic. Adding some discussions on the side-by-side comparison to another similar Web 2.0 application, critical and strategic of the implications of the application within different contexts, legal and ethical issues and future directions of the application will help your post more interesting 🙂

    Bekti Mulatiningsih

  5. wenjiacecilia
    May 14, 2012

    The blog is definitely designed to start small and scale with demand. As you mention, users manage their own blog can provide full controls. However, in my opinion, if there is no any others to help the users to monitor their blog in time, it may lead to some risks. So is there any possible solution to reduce the risks?

  6. njl1991
    May 14, 2012

    I have never really thought too much about commercial blogging, i agree with the post above mine, i think this could be a really good way to start things up given that you can cover so many of the best practices but i am not very creative and im unable to think if a business that could grow rapidly via this method. I would also like to know the answer to the above question 🙂

  7. akklam2011
    May 19, 2012

    I can’t agree more about the amount of competition that is around the web at the moment. A few years ago, things would have been different, but now since everyones online, you would need to provide something far more unique and special for others to use and enjoy or else, you could fail fairly quickly.

    And commercial Blog is a very effective and cost effective strategy for sure, because the main thing that you have to take effort for is the time, with small costs in computer equipment to post up the comments.

    Commercial blogging does take on alot more of the best practices mentioned in the last pattern we are writing about which is absolutely fantasitc!

    Its really down to the individual managing their blogs effectively, and also developing business models and marketing strategies to effectively express their work to enhance and increase popularity through the use of Commercial Blogs. Social Media presence could assist in helping out small business to get out the word.

    Doing more with less is the future big picture of Web 2.0 business ventures.

    By the way, once you’ve got a moment, come check out my blog, which discribes the same pattern you have described at http://akklam2011.wordpress.com/2012/05/15/doing-more-with-less-twitter-ios/

  8. colhili
    May 21, 2012

    Hi Cherizza. Sorry to somewhat harp on what others have stated at this point but although Blogging can help generate interest to a new business (to get things going so to speak) but I believe growth is an issue. Although scalable, revenue streams are hard to find and even harder to diversify. In my opinion, blogging can be a great tool but can not be the “main event”.

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